Entrepreneurial marketing strategies during the growth of international new ventures

Entrepreneurial marketing strategies during the growth of international new ventures

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Bibliographische Detailangaben
Veröffentlicht in:Firm-level internationalization, regionalism and globalization
1. Verfasser: Hallbäck, Johanna (VerfasserIn)
Weitere Verfasser: Gabrielsson, Peter (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Multinationales Unternehmen > Internationale Unternehmenskooperation > Auslandsinvestition > Joint Venture > Marketingmanagement > Globalisierung > Welt > Aufsatz im Buch
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