Exploring the effect of communication channels on sponsorship effectiveness a case study of Super Bowl XLII

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Veröffentlicht in:International journal of sport management and marketing
1. Verfasser: Choi, Yun Seok (VerfasserIn)
Weitere Verfasser: Yoh, Taeho (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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