An examination of branding advantage in export ventures

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Bibliographische Detailangaben
Veröffentlicht in:European journal of marketing
1. Verfasser: Spyropoulou, Stavroula (VerfasserIn)
Weitere Verfasser: Skarmeas, Dionysis (VerfasserIn), Katsikeas, Constantine S. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Exportwirtschaft > Markenartikel > Wettbewerbsvorteil > Unternehmenserfolg > Ressourcenorientierter Ansatz > Aufsatz in Zeitschrift
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