To save or to lose does framing price promotion affect consumers' purchase intentions?

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Bibliographische Detailangaben
Veröffentlicht in:The journal of consumer marketing
1. Verfasser: Gamliel, Eyal (VerfasserIn)
Weitere Verfasser: Herstein, Ram (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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