Positive affect, intertemporal choice, and levels of thinking increasing consumers' willingness to wait

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research
1. Verfasser: Pyone, Jin Seok (VerfasserIn)
Weitere Verfasser: Isen, Alice M. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Intertemporale Entscheidung > Konsumentenverhalten > Kognition > Warteschlangentheorie > Marktforschung > Aufsatz in Zeitschrift
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