| Consumers' awareness, perceived ease of use toward information technology adoption in 3G mobile phones' usages in India
|
2014 |
Velmurugan, Manivannan Senthil |
| Role of shopping motives, age and gender in evaluating retail atmospheric cues
|
2014 |
Ertekin, Z. Ozdamar |
| Interplay of brand origin and product origin on persuasion
|
2014 |
Lee, Sangwon |
| Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study
|
2012 |
Srivastava, Rajesh |
| Online marketing in Second Life virtual world
|
2012 |
Sharma, Gajendra |
| Revolt at the age of Web 2.0 : Jasmin revolution "A case in point"
|
2012 |
Erragcha, Nozha |
| Personality expression through hypermarket brand extension products
|
2012 |
Hasliza Hassan |
| Guerrilla marketing : the nature of the concept and propositions for further research
|
2011 |
Klug, Katharina |
| Responses of Chinese consumers to corporate advertising themes : cue applicability and contextual priming effects
|
2011 |
Jiang, Jing |
| The use of 9-ending prices among modern retail chain stores in Thailand
|
2011 |
Pongjit, Chompunuch |
| The impact of price discount, product complementarity and relational investment on customer loyalty : empirical evidence from China's telecommunications industry
|
2011 |
Jiang, Jing |
| Optimizing interactive marketing in digital television systems
|
2011 |
Mastorakis, George |
| An empirical examination of the reasons governing multiple unit franchise adoption in Australia
|
2010 |
Weaven, Scott |
| Marketing in the 22nd century : a look at four promising concepts
|
2010 |
Kalliny, M. |
| The strategic meaning of ingredient brands : a resource-based analysis
|
2010 |
Linder, C. |
| Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
|
2010 |
Sirkeci, Ibrahim |
| The influence of children on family purchasing decisions in Turkey
|
2010 |
|
| An empirical study on code mixing in print advertisements in Hong Kong
|
2010 |
Leung, Chi-hong |
| Service loyalty in literature : a retrospect
|
2010 |
Sudhahar, J. Clement |
| SMS advertisement : competitve to gulf market?
|
2010 |
Menon, Vanaja |
Tag hinzufügen