| Issues management : linking business and communication planning
|
2011 |
McGrath, George |
| Communicating change : when change just doesn't stop ; creating really good change communication
|
2011 |
Frahm, Jennifer |
| The impact of technology on corporate communication
|
2011 |
Holtz, Shel |
| Measuring public relations programs
|
2011 |
Weiner, Mark |
| Customer relations : smart organizations think like their customers
|
2011 |
Parkhurst, Morgan Leu |
| Corporate social responsibility : the communicator's role as leader and advocate
|
2011 |
McCauley, Mary Ann |
| Internal communication
|
2011 |
Whitworth, Brad |
| Communicating with a diverse workforce
|
2011 |
Gillis, Tamara L. |
| Integrating employee communications media
|
2011 |
Crescenzo, Steve |
| Internal branding, employer branding
|
2011 |
Grady, Patrick |
| Communicating for a merger or an acquisition
|
2011 |
Whalen, Patricia T. |
| Media relations
|
2011 |
Mathews, Wilma K. |
| Government relations : connecting communication to the public policy process
|
2011 |
Larsen, John |
| Reputation management : building, enhancing, and protecting organizational reputation in the information age
|
2011 |
Nicholas, Alistair J. |
| Measuring marketing communication
|
2011 |
Grensing-Pophal, Lin |
| Organizational culture
|
2011 |
Sanchez, Paul M. |
| Communication and the high-trust organization
|
2011 |
Shockley-Zalabak, Pamela |
| Strategic approaches to managing the communications function
|
2011 |
Gayeski, Diane M. |
| Crisis communication : moving from tactical response to proactive crisis preparedness
|
2011 |
Sapriel, Caroline |
| The challenges of employee engagement : throwing rocks at the corporate rhinoceros
|
2011 |
D'Aprix, Roger |
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