| Characteristics of excellent communication
|
2011 |
Grunig, James E. |
| The corporate communicator : a senior-level strategist
|
2011 |
Durutta, Nick |
| Communication ethics : think like a professional : don't be idealistic when sorting out right from wrong
|
2011 |
McElreath, Mark P. |
| Corporate social responsibility and sustainability
|
2011 |
Briggs, Rob |
| Strategic planning : timeless wisdom still shapes successful communication programs
|
2011 |
Potter, Lester R. |
| The role of communications in company business strategy
|
2011 |
Garrett, Kellie |
| Public relations research and planning
|
2011 |
Stacks, Don W. |
| Issues management : linking business and communication planning
|
2011 |
McGrath, George |
| Communicating change : when change just doesn't stop ; creating really good change communication
|
2011 |
Frahm, Jennifer |
| The impact of technology on corporate communication
|
2011 |
Holtz, Shel |
| Measuring public relations programs
|
2011 |
Weiner, Mark |
| Customer relations : smart organizations think like their customers
|
2011 |
Parkhurst, Morgan Leu |
| Corporate social responsibility : the communicator's role as leader and advocate
|
2011 |
McCauley, Mary Ann |
| Internal communication
|
2011 |
Whitworth, Brad |
| Communicating with a diverse workforce
|
2011 |
Gillis, Tamara L. |
| Integrating employee communications media
|
2011 |
Crescenzo, Steve |
| Internal branding, employer branding
|
2011 |
Grady, Patrick |
| Communicating for a merger or an acquisition
|
2011 |
Whalen, Patricia T. |
| Media relations
|
2011 |
Mathews, Wilma K. |
| Government relations : connecting communication to the public policy process
|
2011 |
Larsen, John |
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