Conducting research on international advertising the roles of cultural knowledge and international research teams

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of global marketing
1. Verfasser: Hornikx, Jos (VerfasserIn)
Weitere Verfasser: O'Keefe, Daniel J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Internationales Marketing > Arbeitsgruppe > Werbung > Kulturelle Identität > Aufsatz in Zeitschrift
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