The integrative justice model for marketing to the poor an extension of S-D logic to distributive justice and macromarketing

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Veröffentlicht in:Journal of macromarketing
1. Verfasser: Laczniak, Gene R. (VerfasserIn)
Weitere Verfasser: Santos, Nicholas J. C. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2011
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