The tension between strategy and execution challenges for international advertising research : globalization is much more than universal branding

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
Weitere Verfasser: Ford, John B. (BerichterstatterIn), Mueller, Barbara (BerichterstatterIn), Taylor, Charles Raymond (BerichterstatterIn), Hollis, Nigel (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2011
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