Corporate rebranding

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Bibliographische Detailangaben
Veröffentlicht in:	Corporate reputation
1. Verfasser:	Miller, Dale (VerfasserIn)
Weitere Verfasser:	Merrilees, Bill (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Markenführung > Organisatorischer Wandel > Bibliometrie > Aufsatz im Buch
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Titel	Jahr	Verfasser
Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness	2011	Backhaus, Kristin B.
From applause to notoriety : organizational reputation and corporate governance	2011	McMillan, Charles J.
The meaning and measurement of corporate reputation	2011	Davies, Gary
Measuring the impact of corporate reputation on stakeholder behavior	2011
Managing corporate reputations, strategic human resource management and negative capabilities	2011	Martin, Graeme
Corporate governance and corporate reputation : a disaster story	2011	Clarke, Thomas
Corporate reputations : development, maintenance, change and repair	2011	Burke, Ronald J.
Reputation and corporate social responsibility : a global view	2011	Mirvis, Philip H.
The role of the CEO and leadership branding : credibility not celebrity	2011	Hodges, Julie
The role of the news media in corporate reputation management	2011	Carroll, Craig E.
Employer branding, the psychological contract and the delicate act of expectation management and keeping promises	2011	Grigg, Kerry
The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits problems and prospects	2011	Reddington, Martin
Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders	2011	Harquail, Celia V.
Corporate rebranding	2011	Miller, Dale
Repairing damages to reputations : a relational and behavioral perspective	2011	Rhee, Mooweon