Putting the "relationship" back into CRM

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Bibliographische Detailangaben
Veröffentlicht in:	Massachusetts Institute of Technology MIT sloan management review
1. Verfasser:	Fournier, Susan (VerfasserIn)
Weitere Verfasser:	Avery, Jill (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Aufsatz in Zeitschrift
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