Introduction: Market systems, stakeholders and value propositions toward a service-dominant logic-based theory of the market

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Veröffentlicht in:European journal of marketing
1. Verfasser: Vargo, Stephen L. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Marketingtheorie > Service-Dominant Logic > Markt > Aufsatz in Zeitschrift
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