Lable design impact on millennials' perceptions of wine

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Veröffentlicht in:International journal of wine business research
Weitere Verfasser: Henley, Celia D. (BerichterstatterIn), Fowler, Deborah C. (BerichterstatterIn), Yuan, Jingxue Jessica (BerichterstatterIn), Stout, Betty L. (BerichterstatterIn), Goh, Ben K. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Konsumentenverhalten > Altersgruppe > Wein > Verpackung > Warenkennzeichnung > Markenimage > Produktqualität > USA > Aufsatz in Zeitschrift
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