The evolution of integrated marketing communications the customer-driven marketplace
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London u.a.
Routledge
2011
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Integrated marketing communications : from media channels to digital connectivity | 2011 | Mulhern, Frank |
| The primary of the consumer in IMC : espousing a personalist view and ethical implications | 2011 | Kliatchko, Jerry G. |
| IMC : new horizon/false dawn for a marketplace in turmoil? | 2011 | Kitchen, Philip J. |
| Building strong brands in a modern marketing communications environment | 2011 | Keller, Kevin Lane |
| Rethinking marketing communication : from integrated marketing communication to relationship communication | 2011 | Finne, Åke |
| Apples, oranges and fruit salad : a Delphi study of the IMC educational mix | 2011 | Kerr, Gayle |
| Integrated marketing communication measurement and evaluation | 2011 | Ewing, Michael |