Stuck in the adoption funnel the effect of interruptions in the adoption process on usage

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science
1. Verfasser: Lambrecht, Anja (VerfasserIn)
Weitere Verfasser: Seim, Katja (VerfasserIn), Tucker, Catherine (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
2001-2003 > Electronic Banking > Innovationsakzeptanz > Konsumentenverhalten > Deutschland > Aufsatz in Zeitschrift
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