| Strategic planning for communication of innovation : crowdsourcing as social capital
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2011 |
Ferguson, Sherry Devereaux |
| DHL open innovation: program for the development, deployment and promotion of innovative solutions in logistics
|
2011 |
Ulrich, Keith |
| Case study electro-mobility : RWE mobility
|
2011 |
Reimann, Katja |
| A holistic approach to communicating innovations : Siemens and its environmental portfolio
|
2011 |
Eberl, Ulrich |
| User-centered radical innovation at Deutsche Telekom Laboratories
|
2011 |
Steinhoff, Fee |
| Social innovation and interactive value creation as strategic demand for management
|
2011 |
Kopp, Ralf |
| Communication of innovation : marketing, diffusion, and frameworks
|
2011 |
Pfeffermann, Nicole |
| The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
|
2011 |
Pfeffermann, Nicole |
| Communication management via Web : the web-based tool ICOM Compass
|
2011 |
Jäger, Hans-Werner |
| The high-tech innovation "Parcel-Robot" : patent strategy and communication tools
|
2011 |
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| Challenges, approaches, and strategic aspects of innovation
|
2011 |
Hülsmann, Michael |
| Strategic open innovation : basics, actors, tools and tensions
|
2011 |
Möslein, Kathrin |
| Cognitive diversity of top management teams as a competence-based driver of innovation capability : how to decode its contribution comprehensively
|
2011 |
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| Developing a technology intelligence strategy to access knowledge of innovation clusters
|
2011 |
|
| Innovation marketing : an introduction
|
2011 |
Steinhoff, Fee |
| The role of Word of Mouth in the diffusion of innovation
|
2011 |
Mazzarol, Tim |
| Achieving market leadership for innovation through communication
|
2011 |
Viardot, Eric |
| Science comes alive! the internet film portal DFG Science TV
|
2011 |
Streier, Eva-Maria |
| Challenges and visual solutions for strategic business model innovation
|
2011 |
Eppler, Martin J. |
| An integrated approach to communications in the open innovation process
|
2011 |
Bruhn, Manfred |
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