Alan P. Fiske's relational models framework applications to customers' relationships with service marketers

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Bibliographische Detailangaben
Veröffentlicht in:	Customer relations
1. Verfasser:	Kaltcheva, Velitchka D. (VerfasserIn)
Weitere Verfasser:	Winsor, Robert D. (VerfasserIn), Patino, Anthony (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Soziale Beziehungen > Konsumentenverhalten > Beziehungsmarketing > Dienstleistungsmarketing > Aufsatz im Buch
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