Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	International marketing
1. Verfasser:	Pitta, Dennis A. (VerfasserIn)
Weitere Verfasser:	Smith, Darlene Brannigan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Marketingmanagement > Marketing > Unternehmenserfolg > Dienstleistungsqualität > Schätzung > China > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Fashion retailing in China: an examination of its development and issues	2011	Chan, Priscilla Y. L.
Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality	2011	Pitta, Dennis A.
Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters	2011	Sousa, Carlos M.
Cross-cultural communication: East vs. West	2011	Hsieh, Yaolung James
Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector	2011	Loane, Sharon
Innovation platforms for emerging consumers: spinning the wheel of retailing in Latin America	2011
Fuelling India's retail boom - what should be the right policy?	2011	Mukherjee, Arpita
The impact of brand credibilty and brand personality on purchase intention: an empirical study in China	2011	Wang, Xuehua
Differences between high- and low-performing exporting firms in a developing country	2011	Sibanda, Khutula
Predicting and explaining complaint intention and behaviour of Malaysian consumers: an application of the planned behaviour theory	2011	Zhao, Wenjie
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China	2011	Zhang, Hao
A comparative study of location choice for overseas R&D investment of TNCs: an empirical study of the United States and Japan based on panel data	2011	Wang, Yonggui