The uses of use value marketing, value creation, and the exigencies of consumption work

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Bibliographische Detailangaben
Veröffentlicht in:	Inside marketing
1. Verfasser:	Foster, Robert John (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Betriebliche Wertschöpfung > Marketing > Kundenintegration > Geschenk > Aufsatz im Buch
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Titel	Jahr	Verfasser
Convoking the consumer in person : the focus group effect	2011	Grandclément, Catherine
Black models and the invention of the US "negro market," 1945-1960	2011	Brown, Elspeth H.
Broadening the marketing concept : service to humanity, or privatization of the public good?	2011	Applbaum, Kalman
Mapping the future of consumers	2011	Cayla, Julien
The making of the sensuous consumer	2011	Desroches, Pascale
Flipping the neighborhood : biopolitical marketing as value creation for condos and lofts	2011	Zwick, Detlev
"Market-things inside" : insights from Progressive Grocer (United States, 1929 - 1959)	2011	Cochoy, Franck
Marketing as surveillance : assembling consumers as brands	2011	Pridmore, Jason
Customer co-producton from social factory to brand : learning from Italian fashion	2011	Arvidsson, Adam
Neoliberal experiments : social marketing and the governance of populations	2011	Moor, Liz
Marketing as a monstrosity : the impossible place between culture and economy	2011	Slater, Don
The uses of use value : marketing, value creation, and the exigencies of consumption work	2011	Foster, Robert John
Consumer segmentation in practice : an ethnographic account of slippage	2011	Sunderland, Patricia L.
Commercial epistemologies of childhood : "fun" and the leveraging of children's subjectivities and desires	2011	Cook, Daniel Thomas