Marketing as a monstrosity the impossible place between culture and economy

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Bibliographische Detailangaben
Veröffentlicht in:	Inside marketing
1. Verfasser:	Slater, Don (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Marketing > Werbung > Marketingtheorie > Aufsatz im Buch
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Titel	Jahr	Verfasser
The making of the sensuous consumer	2011	Desroches, Pascale
Flipping the neighborhood : biopolitical marketing as value creation for condos and lofts	2011	Zwick, Detlev
Marketing as a monstrosity : the impossible place between culture and economy	2011	Slater, Don
The uses of use value : marketing, value creation, and the exigencies of consumption work	2011	Foster, Robert John
Consumer segmentation in practice : an ethnographic account of slippage	2011	Sunderland, Patricia L.
Commercial epistemologies of childhood : "fun" and the leveraging of children's subjectivities and desires	2011	Cook, Daniel Thomas
Convoking the consumer in person : the focus group effect	2011	Grandclément, Catherine
Black models and the invention of the US "negro market," 1945-1960	2011	Brown, Elspeth H.
Broadening the marketing concept : service to humanity, or privatization of the public good?	2011	Applbaum, Kalman
Mapping the future of consumers	2011	Cayla, Julien
"Market-things inside" : insights from Progressive Grocer (United States, 1929 - 1959)	2011	Cochoy, Franck
Marketing as surveillance : assembling consumers as brands	2011	Pridmore, Jason
Customer co-producton from social factory to brand : learning from Italian fashion	2011	Arvidsson, Adam
Neoliberal experiments : social marketing and the governance of populations	2011	Moor, Liz