The management of customer relationships as assets in the retail banking sector

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Bibliographische Detailangaben
Veröffentlicht in:Journal of strategic marketing
1. Verfasser: Persson, Andreas (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Beziehungsmarketing > Produktlebenszyklus > Portfolio-Management > Privatkundengeschäft > Aufsatz in Zeitschrift
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