The "continuously morphing" retail TNC during market entry interpreting Tesco's expansion into the United States

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Bibliographische Detailangaben
Veröffentlicht in:Economic geography
1. Verfasser: Lowe, Michelle (VerfasserIn)
Weitere Verfasser: Wrigley, Neil (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Lebensmitteleinzelhandel > Multinationales Unternehmen > Internationaler Markteintritt > USA > Aufsatz in Zeitschrift
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