| Cooperate, or die ...
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2018 |
Florès, Laurent |
| Investigating Brand Verbal Fluency : when known brands do not come to mind
|
2018 |
Lambert-Pandraud, Raphaëlle |
| The impact of individual differences in weather sensitivity on weather-related purchase intentions
|
2018 |
Moon, Sangkil |
| Usage and performance of bellwether polls for election forecasting
|
2018 |
Wilson, Elizabeth J. |
| Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
|
2018 |
Pich, Christopher |
| Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
|
2018 |
Beuthner, Christoph |
| How open data may be leveraged to help develop a new "research paradigm"
|
2018 |
Florès, Laurent |
| Behind the ratings : text mining of restaurant customers' online reviews
|
2018 |
Jia, Susan |
| Forecasting advertising and media effects on sales : econometrics and alternatives
|
2018 |
Dawes, John |
| Hello marketing, what can artificial intelligence help you with?
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2018 |
Wirth, Norbert |
| Enhancing mobile data with understanding of bias and error
|
2018 |
Neffendorf, Hugh |
| Patterns of fruit and vegetable buying behaviour in the United States and India
|
2018 |
Anesbury, Zachary |
| Challenges in accurately measuring public opinion : editorial
|
2018 |
Mouncey, Peter |
| Conference note
|
2018 |
Murray, Ian |
| Gaining insights without questions, political polling : democracy awards and IJMR executive editorial board
|
2018 |
Mouncey, Peter |
| Weather sensitivity analysis on grocery shopping
|
2018 |
Moon, Sangkil |
| The "shape" of interaction networks on Twitter
|
2018 |
Findlay, Kyle |
| Science and semiotics : what's the relationship?
|
2018 |
Lawes, Rachel |
| Does an expanded brand user base of co-branded advertising help ad-memorability?
|
2018 |
Nguyen, Cathy |
| Exploring constituency-level estimates for the 2017 British general election
|
2018 |
Johnston, Ron |
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