A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA

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Veröffentlicht in:International marketing review
Weitere Verfasser: Payan, Janice M. (BerichterstatterIn), Svensson, Göran (BerichterstatterIn), Awuah, Gabriel B. (BerichterstatterIn), Andersson, Svante (BerichterstatterIn), Hair, Joseph F. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2010
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