Brands the opiate of the nonreligious masses?

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science
Weitere Verfasser: Shachar, Ron (BerichterstatterIn), Erdem, Tülin (BerichterstatterIn), Cutright, Keisha M. (BerichterstatterIn), Fitzsimons, Gavan J. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Markenartikel > Markenführung > Religion > Experiment > USA > Aufsatz in Zeitschrift
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