International marketing emerging markets

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Bibliographische Detailangaben
Weitere Verfasser:	Zou, Shaoming (BerichterstatterIn), Fu, Huifen (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London u.a. Emarald 2011
Ausgabe:	1. ed.
Schriftenreihe:	Advances in international marketing 21
Schlagworte:	Internationales Marketing > Export marketing. > Aufsatzsammlung > Emerging Market
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China	2011	Zhang, Hao
A comparative study of location choice for overseas R&D investment of TNCs: an empirical study of the United States and Japan based on panel data	2011	Wang, Yonggui
Fashion retailing in China: an examination of its development and issues	2011	Chan, Priscilla Y. L.
Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality	2011	Pitta, Dennis A.
Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters	2011	Sousa, Carlos M.
Cross-cultural communication: East vs. West	2011	Hsieh, Yaolung James
Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector	2011	Loane, Sharon
Innovation platforms for emerging consumers: spinning the wheel of retailing in Latin America	2011
Fuelling India's retail boom - what should be the right policy?	2011	Mukherjee, Arpita
The impact of brand credibilty and brand personality on purchase intention: an empirical study in China	2011	Wang, Xuehua
Differences between high- and low-performing exporting firms in a developing country	2011	Sibanda, Khutula
Predicting and explaining complaint intention and behaviour of Malaysian consumers: an application of the planned behaviour theory	2011	Zhao, Wenjie