| To meet or meat? : homophones in advertising encourage judgments and behaviors in children
|
2018 |
Ilicic, Jasmina |
| When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
|
2018 |
Russell, Cristel Antonia |
| Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
|
2018 |
Holiday, Steven |
| Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
|
-2018 |
Gavilanes Rivadeneira, José Manuel |
| Attracting comments : digital engagement metrics on Facebook and financial performance
|
-2018 |
Yoon, Gunwoo |
| Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
|
-2018 |
Hsieh, Meng-Hua |
| Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
|
-2018 |
Schmuck, Desirée |
| The impact of psychological distance and construal level on consumers' responses to taboos in advertising
|
-2018 |
Theodorakis, Ioannis G. |
| Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
|
-2018 |
Sharma, Nazuk |
| Research on children and advertising then and now : challenges and opportunities for future research
|
2018 |
Nelson, Michelle R. |
| Synergistic, antagonistic, and asymmetric media interactions
|
-2018 |
Kolsarici, Ceren |
| The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
|
-2018 |
Lin, Meng-Hsien |
| The impact of competitiveness on consumer responses to comparative advertisements
|
-2018 |
Yucel-Aybat, Ozge |
| Engagement with social media and social media advertising : the differentiating role of platform type
|
-2018 |
Voorveld, Hilde |
| Exploring social media engagement behaviors in the context of luxury brands
|
-2018 |
Pentina, Iryna |
| Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
|
-2018 |
Baek, Tae Hyun |
| Narrative transportation and paratextual features of social media in viral advertising
|
-2018 |
Seo, Yuri |
| The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
|
-2018 |
De Jans, Steffi |
| Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
|
2018 |
Evans, Nathaniel J. |
| Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
|
-2018 |
Read, Glenna L. |
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