| Evaluating the impact of corporate logos towards corporate reputation : a case of Persia and Mexico
|
2017 |
Foroudi, Pantea |
| High-value hi-tech product introduction in emerging countries : the role and construction of legitimacy
|
2017 |
Ramani, Shyama V. |
| The soul of business
|
2017 |
Czinkota, Michael R. |
| From "participant" to “friend” : the role of Facebook engagement in ethnographic research
|
2017 |
Edirisingha, Prabash Aminda |
| Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
|
2017 |
Fischer, Eileen |
| Branding in small- and medium-sized enterprises (SMEs) : current issues and research avenues
|
2017 |
Odoom, Raphael |
| Visual cues and innovation adoption among bottom of the pyramid consumers
|
2017 |
Hasan, Md. Rajibul |
| Brand adoption by BoP retailers
|
2017 |
Sinha, P. K. |
| Chinese consumers' luxury value perceptions : a conceptual model
|
2017 |
Liang, Yan |
| Exploring local vs global brand associations in an emerging market using BCM technique
|
2017 |
Eren-Erdoğmuş, İrem |
| Examining the dilution of the consumer-brand relationship on Facbook : the saturation issue
|
2017 |
Ramadan, Zahy |
| Multichannel shopping well-being : a narrative-based examination
|
2017 |
Harris, Patricia |
| How memorable experiences influence brand preference
|
2017 |
Stach, Jens |
| Using performative knowledge production to explore marketplace exclusion
|
2017 |
Burgess, Gemma |
| A modified household economic portfolio model for assessing impact of microfinance using diaries
|
2017 |
Alia, Hayyan |
| Referrals for new client acquisition in professional services
|
2017 |
Grierson, Stuart |
| Returns on social development initiatives of MNEs : issues and perspectives
|
2017 |
Gupta, Suraksha |
| Digital technology and marketing management capability : achieving growth in SMEs
|
2017 |
Foroudi, Pantea |
| The use of Facebook to explore self-concept : analysing Colombian consumers
|
2017 |
Castro, Lorena |
| An RQDA-based constructivist methodology for qualitative research
|
2017 |
Chandra, Yanto |
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