Discourse, communication and the enterprise genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]

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Körperschaft: DICOEN (BerichterstatterIn)
Weitere Verfasser: Garzone, Giuliana (BerichterstatterIn), Gotti, Maurizio (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Bern u.a. Lang 2011
Schriftenreihe:Linguistic insights 134
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Titel Jahr Verfasser
Seeing the wood for the trees : a research agenda with a new focus 2011 Charles, Mirjaliisa
Metadiscourse on the move : the CEO's letter revisited 2011 Gillaerts, Paul
Social and environmental reports : a short-term diachronic perspective on an emerging genre 2011 Catenaccio, Paola
Realisations of intertextuality, interdiscursivity and hybridisation in the discourses of professionals 2011 Warren, Martin
"Our mission and our values" : an approach to Russian Banks' communication strategies 2011 Cotta Ramusino, Paola
Gazprom's environmental report : peculiarities of an emerging genre 2011 Goletiani, Liana
Business and national identity : the press coverage of Fiat's bids for Chrysler and Opel 2011 Degano, Chiara
Food for thought : the discursive rehearsal of the Milano Expo 2015 2011 Paganoni, Maria Cristina
Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective 2011 Santulli, Francesca
Discursive changes in corporate and institutional communication 2011 Gotti, Maurizio
"Doing well by doing good" : a comparative analysis of Nokia's and Ericsson's corporate social responsibility reports 2011 Malavasi, Donatella
Saving Opel : discursive perspectives on news management 2011 Jacobs, Geert
Genre variation in tobacco advertising 2011 Garzone, Giuliana
The impact of globalization on holstic brand communication strategy online and offline : the cognitive dimension 2011 Schmidt, Christopher M.
Advertising ELT materials on the Web : what identity for "local" EFL teachers? 2011 Nava, Andrea
Instructive discourse in internal business communication : comprehensibility and target group orientation 2011 Dieltjens, Sylvain
Management of multilingualism in multinational companies of German origin in the Czech Republic 2011 Engelhardt, Oliver
Companies' websites as vehicles for expressing corporate identity : a case study on the use of English as a Lingua Franca 2011 Poppi, Franca
Virtue and its eloquence : CSR reporting in China 2011 Strafella, Giorgio
Illocution and perlocution in advertising communication : advising, promising, persuading 2011 Berti, Barbara
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