Dimensions of the dog-human relationship : a segmentation approach
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2012 |
Boya, Unal O. |
Methodological issues in cross-cultural research : an overview and recommendation
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2012 |
Buil, Isabel |
Measuring consumer-based brand equity across brand portfolios : many-facet item response theory perspective
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2012 |
Wang, Luming |
Impact of category management practices on customer satisfaction - findings from Kuwaiti grocery retail sector
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2012 |
Sharif, Khurram |
Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
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2012 |
Vijaygopal, Rohini |
Effective frequency estimates in local media planning practice
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2012 |
Makienko, Igor |
Measuring synergistic media channel performance in an online environment
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2012 |
Robertshaw, Gary S. |
The strategic analysis of online customers' repeat purchase intentions
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2012 |
Pokryshevskaya, Elena B. |
Marketing audits : the forgotten side of management?
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2012 |
Gama, António Pimenta da |
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
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2012 |
Bang, Nguyen |
Global replication of CETSCALE : a study of the Iranian market
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2012 |
Nadimi, Ilghelich |
Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
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2012 |
Alavi, Shirin |
Perturbation model for a product of joint consumption
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2012 |
Dawra, Jagrook |
Influence of mall attributes and demographics on Indian consumer' mall involvement behavior : an exploratory study
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2012 |
Khare, Arpita |
Measurement and meaning of religiosity : a cross-cultural comparison of religiosity and charitable giving
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2012 |
Mathur, Anil |
Measuring CBBE across brand portfolios : generalizability theory perspective
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2012 |
Wang, Luming |
Drivers of three SMS ad responses
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2012 |
Riquelme, Hernan E. |
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
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2012 |
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Demographic impacts on environmentally friendly purchase behaviors
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2012 |
Fisher, Caroline |
Cross-cultural equivalence of materialistic values scale (MVS) : an exploratory study between the United States and Thailand
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2012 |
Watchravesringkan, Kittichai |