Consumer learning as a determinant of a multi-partner loyalty program's effectiveness a behaviorist and long-term perspective

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Frisou, Jean (VerfasserIn)
Weitere Verfasser:	Yildiz, Hélène (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Kundenbindungsprogramm > Wirtschaftlichkeit > Konsumentenverhalten > Lernen > Lernpsychologie > Frankreich > Aufsatz in Zeitschrift
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