Interplay of brand origin and product origin on persuasion
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2014 |
Lee, Sangwon |
Consumers' awareness, perceived ease of use toward information technology adoption in 3G mobile phones' usages in India
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2014 |
Velmurugan, Manivannan Senthil |
Role of shopping motives, age and gender in evaluating retail atmospheric cues
|
2014 |
Ertekin, Z. Ozdamar |
Revolt at the age of Web 2.0 : Jasmin revolution "A case in point"
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2012 |
Erragcha, Nozha |
Personality expression through hypermarket brand extension products
|
2012 |
Hasliza Hassan |
Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study
|
2012 |
Srivastava, Rajesh |
Online marketing in Second Life virtual world
|
2012 |
Sharma, Gajendra |
The impact of price discount, product complementarity and relational investment on customer loyalty : empirical evidence from China's telecommunications industry
|
2011 |
Jiang, Jing |
Optimizing interactive marketing in digital television systems
|
2011 |
Mastorakis, George |
Guerrilla marketing : the nature of the concept and propositions for further research
|
2011 |
Klug, Katharina |
Responses of Chinese consumers to corporate advertising themes : cue applicability and contextual priming effects
|
2011 |
Jiang, Jing |
The use of 9-ending prices among modern retail chain stores in Thailand
|
2011 |
Pongjit, Chompunuch |
Corporate culture, organizational dynamics and implementation of innovation : a conceptual framework
|
2010 |
Saran, Anshu |
Measuring and evaluating business students satisfaction perceptions at public and private universities in Jordan
|
2010 |
Al-Alak, A. M. Basheer |
The impact of marketing innovation on creating a sustainable competitive advantage : the case of private commercial banks in Jordan
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2010 |
Alsamydai, Mahmod J. |
Service quality in higher education : an exploratory study
|
2010 |
Jain, R. |
An empirical examination of the reasons governing multiple unit franchise adoption in Australia
|
2010 |
Weaven, Scott |
Marketing in the 22nd century : a look at four promising concepts
|
2010 |
Kalliny, M. |
The strategic meaning of ingredient brands : a resource-based analysis
|
2010 |
Linder, C. |
Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
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2010 |
Sirkeci, Ibrahim |