Cause-related sport marketing can this marketing strategy affect company decision-makers?

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Veröffentlicht in:Journal of management & organization
1. Verfasser: Irwin, Richard L. (VerfasserIn)
Weitere Verfasser: Lachowetz, Tony (VerfasserIn), Clark, John (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
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