An online advertising model comparing China and the US

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of current issues and research in advertising
1. Verfasser: Wang, Ying (VerfasserIn)
Weitere Verfasser: Sun, Shaojing (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Norm effects on gender in social marketing advertising campaigns promoting savings behavior 2017 Yoon, Hye Jin
Interactivity, marketing communication, and emerging markets : a way forward 2017 Schultz, Don E.
How media and family build children's persuasion knowledge 2017 Nelson, Michelle R.
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses 2017 Kim, Hyejin
Best practices or advertising hype? : a content analysis of cosmetic surgery websites' procedural, risk, and benefit information 2017 Goodman, J. Robyn
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness 2017 Wen, Jing
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines 2017 Avant, J. Adam
Memorable metaphor : how different elements of visual rhetoric affect resource allocation and memory for advertisements 2017 Peterson, Matthew
Tablets and TV advertising : understanding the viewing experience 2017 McCreery, Stephen
The cultural meaning transfer of fashion aesthetics 2017 Fowler, Jie G.
Being human : how anthropomorphic presentations can enhance advertising effectiveness 2017 Hart, Phillip
Can Asian models be effective to white American consumers in values advocacy ads? : the implications of collectivistic self-construal as a self-motive in the context of values advocacy ads 2017 Lee, Yoon-Joo
Effects of difficult and easy English slogans in advertising for Dutch consumers 2017 Hendriks, Berna
Online behavioral targeting : what does the law say? 2016 Aalberts, Robert J.
Novelty effects in augmented reality advertising environments : the influence of exposure time and self-efficacy 2016 Hopp, Toby
Me, myself, and I : examining the effect of loneliness and self-focus on message referents 2016 Kemp, Elyria
A new look at associative learning in advertising : can messages influence contextual associations? 2016 Lutchyn, Yuliya A.
Insights for prevention campaigns : the power of drinking rituals in the college student experience from freshman to senior year 2016 Wolburg, Joyce M.
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load 2016 Evans, Nathaniel J.
Comparative television aadvertising in the United States : a thirty-year update 2016 Beard, Fred K.
Alle Artikel auflisten