Marketing on trial the SAS EuroBonus case

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Bibliographische Detailangaben
Veröffentlicht in:	Reconnecting marketing to markets
1. Verfasser:	Kjellberg, Hans (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	SAS AB > Fluggesellschaft > Marketing > Kundenbindungsprogramm > Aufsatz im Buch
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Titel	Jahr	Verfasser
Product taste, consumer tastes : the plurality of qualifications in product development and marketing activities	2010	Dubuisson-Quellier, Sophie
The unexpected effects of gas market liberalization : inherited devices and new practices	2010	Reverdy, Thomas
Trading bads and goods : market practices in Fair Trade retailing	2010	Neyland, Daniel
Markets are trading zones : on the material, cultural, and interpretative dimensions of market encounters	2010	Finch, John H.
Exchanging agencies : the case of NetOnNet	2010	Hagberg, Johan
Tinkering with market actors : how a business association's practices contribute to dual agency	2010	Fries, Liv
Marketing as an art and science of market framing : commentary	2010	Callon, Michel
Consumption, materiality, and markets	2010	Shove, Elizabeth
Reconnecting marketing to 'market-things' : how grocery equipment drove modern consumption (Progressive Grocer, 1929 - 1959)	2010	Cochoy, Franck
Governing firms, shaping markets : the role of calculative devices	2010	Azimont, Frank
Marketing on trial : the SAS EuroBonus case	2010	Kjellberg, Hans