Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations

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Bibliographische Detailangaben
Veröffentlicht in:	Strategic sales and strategic marketing
1. Verfasser:	Le Meunier-FitzHugh, Kenneth (VerfasserIn)
Weitere Verfasser:	Lane, Nikala (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2011
Schlagworte:	Verkauf > Marketing > Kooperation > Unternehmenserfolg > Betriebliches Informationssystem > Großbritannien > Aufsatz im Buch
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Searching for strategy in sales	2011	Lane, Nikala
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations	2011	Le Meunier-FitzHugh, Kenneth
Strategic alignment for sales organization transformation	2011	LaForge, Raymond W.
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