| Marketing (as) rhetoric : an introduction
|
2018 |
Miles, Christopher |
| Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
|
2018 |
Jones, Scott |
| Footwear with feeling : a cultural approach to product development
|
2018 |
Dixon, Skye-Maree |
| The nomadic consumption community: the recursive role of space in community mobility
|
2018 |
Eagar, Toni |
| Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
|
2018 |
Svenson, Frithiof |
| Marketing jihad : the rhetoric of recruitment
|
2018 |
Shaw, Michael |
| Determinants and outcomes of superstitious beliefs : a multi-study approach
|
2018 |
Sierra, Jeremy J. |
| From filthy to healthy and beyond : finding the boundaries of taboo destruction in sex toy buying
|
2018 |
Piha, Samuel |
| The rules of engagement : how to motivate consumers to engage with branded mobile apps
|
2018 |
Stocchi, Lara |
| Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
|
2018 |
Jones, D. G. Brian |
| Commentary: advancing marketing strategy in the marketing discipline and beyond
|
2018 |
Jaworski, Bernard J. |
| The precarity of respectable consumption : normalising sexual violence against women
|
2018 |
Varman, Rohit |
| Worlds of demonetisation and delegitimising the grief of the marginal
|
2018 |
Jagannathan, Srinath |
| Peer socialisation : brand-related bullying in the school classroom
|
2018 |
Williams, William P. |
| Markets and violence
|
2018 |
Banerjee, Subhabrata Bobby |
| The relative impact of corporate reputation on consumer choice : beyond a halo effect
|
2018 |
Burke, Paul F. |
| Freedom through marketing : looking back, going forward
|
2018 |
Dean, Dianne |
| Impact factors, journal rankings, interdisciplinary research and "the state of the art" in marketing theory and practice : editorial
|
2018 |
Tadajewski, Mark |
| The future of community research : a conversation with Alison Hulme, Alan Bradshaw and Adam Arvidsson
|
2018 |
Arvidsson, Adam |
| Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
|
2018 |
Dunn, Katherine |
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