Celebrity capital as a strategic asset implications for new venture strategies
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Veröffentlicht in: | Entrepreneurial strategic content |
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Sprache: | eng |
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2009
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Titel | Jahr | Verfasser |
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An ascendant view of human resource management as a critical content dimension in new venture strategy | 2009 | West, G. Page |
Celebrity capital as a strategic asset : implications for new venture strategies | 2009 | Hunter, Erik J. |
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