The role of value-informed pricing in market-oriented product innovation management

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Veröffentlicht in:The journal of product innovation management
1. Verfasser: Ingenbleek, Paul T. M. (VerfasserIn)
Weitere Verfasser: Frambach, Rudolf T. (VerfasserIn), Verhallen, Theo W. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2010
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