Retail category management
Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics.
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Boston, Upper Sadle River, NJ u.a.
Prentice Hall
c 2012
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| Ausgabe: | 1st ed |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics. Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management |
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| Beschreibung: | Formerly CIP. - Includes bibliographical references and index |
| Beschreibung: | VIII, 120 S. Ill., graph. Darst. 28 cm |
| ISBN: | 9780135152089 978-0-13-515208-9 0135152089 0-13-515208-9 |