The impact of surfer/seeker mode on the effectiveness of website characteristics
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| Veröffentlicht in: | International journal of advertising |
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| Format: | UnknownFormat |
| Sprache: | eng |
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2010
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| Special issue: electronic word-of-mouth | 2018 | volume 37, number 1 (January 2018) |
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| Special issue: International Conference on Research in Advertising (ICORIA) | 2017 | volume 36, number 1 (2017) |
| Special issue: International Conference on Research in Advertising (ICORIA) | 2017 | volume 36, number 5 (September 2017) |
| Special issue: social and environmental issues in advertising | 2016 | volume 35, number 1 (2016) |
| Special issue: gender issue in advertising | 2016 | volume 35, number 5 (2016) |
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