The impact of surfer/seeker mode on the effectiveness of website characteristics

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Stanaland, Andrea J. S. (VerfasserIn)
Weitere Verfasser: Tan, Juliana (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
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