Everywhere comprehensive digital business strategy for the social media era

"Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A...

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Bibliographische Detailangaben

1. Verfasser:	Weber, Larry (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hoboken, N.J. Wiley 2011
Schlagworte:	Social Web > Strategisches Management > Stakeholder > Marketingmanagement > Management > Social aspects > Social media > Internet marketing > Information technology > Strategic planning
Online Zugang:	Inhaltsverzeichnis Cover Umschlagbild
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