Creating and managing brands

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Kellogg on marketing
1. Verfasser:	Tybout, Alice M. (VerfasserIn)
Weitere Verfasser:	Carpenter, Gregory S. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Markenführung > Markenimage > Aufsatz im Buch
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Titel	Jahr	Verfasser
Developing a compelling brand positioning	2010	Tybout, Alice M.
Writing a brand positioning statement and translating it into brand design	2010	Calder, Bobby J.
Pricing for profit	2010	Krishnamurthi, Lakshman
From the wheel to twitter : where do innovations come from?	2010	Gal, David
Managing product assortments : insights from consumer psychology	2010	Hamilton, Ryan
Aligning sales and marketing to enhance customer value and drive company results	2010	Zoltners, Andris A.
Creating superior value by managing the marketing-operations management interface	2010	Coughlan, Anne T.
Identifying market segments and selecting targets	2010	Tybout, Alice M.
Marketing research and understanding consumers	2010	Calder, Bobby J.
Marketing to consumers at the bottom of the pyramid	2010	Calder, Bobby J.
The new influence of social media	2010	Krishnamurthi, Lakshman
Goal-driven marketing research : the answer to a shrinking budget	2010	Lee, Angela Y.
Creating and managing brands	2010	Tybout, Alice M.
Making the brand come alive within your organization	2010	Fortini-Campbell, Lisa
The sandwich strategy : managing new products and services for value creation and value capture	2010	Jain, Dipak
Advertising strategy	2010	Rucker, Dereck D.
Marketing channel design and management	2010	Coughlan, Anne T.
Building a winning sales force	2010	Zoltners, Andris A.
Brand-led innovation	2010	Calder, Bobby J.
Creating customers and shaping the competitive game	2010	Carpenter, Gregory S.