Does the online channel pay? a comparison of online versus offline information search on physical store spend

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Bibliographische Detailangaben
Veröffentlicht in:The international review of retail, distribution and consumer research
1. Verfasser: Sands, Sean (VerfasserIn)
Weitere Verfasser: Ferraro, Carla (VerfasserIn), Luxton, Sandra (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Einzelhandel > Vertriebsweg > Konsumentenverhalten > Informationsverhalten > Experiment > Aufsatz in Zeitschrift
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