Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context

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Bibliographische Detailangaben
Veröffentlicht in:Journal of travel and tourism marketing
1. Verfasser: Van der Veen, Robert (VerfasserIn)
Weitere Verfasser: Song, Haiyan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Celebrity-Werbung > Destinationsmanagement > Werbewirkung > Hongkong > Aufsatz in Zeitschrift
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