Who performs marketing? dimensions of agential variation in market practice

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Bibliographische Detailangaben
Veröffentlicht in:Industrial marketing management
1. Verfasser: Hagberg, Johan (VerfasserIn)
Weitere Verfasser: Kjellberg, Hans (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Marketingmanagement > Erfolgsfaktor > Marketingtheorie > Theorie-Praxis-Verhältnis > Aufsatz in Zeitschrift
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