A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR weekends at Watkins Glen International

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Veröffentlicht in:International journal of sport management and marketing
Weitere Verfasser: DePerno, Daniel (BerichterstatterIn), Heisey, Kevin (BerichterstatterIn), Han, Peter (BerichterstatterIn), Bahng, Chang-ki (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
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Profisport > Motorsport > Sportveranstaltung > Sportmarketing > Beziehungsmarketing > USA > Aufsatz in Zeitschrift
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